Vintage Black Swag: 1969 Noxzema Ad

Hey guys! We’re kicking off Black History Month with a little swag. Check in with us for more beautiful photos celebrating Black beauty.

People of African decent are known for having beautiful skin. This Noxzema ad appeared in 1969 in Ebony Magazine. It displays the beauty and diversity of African-American women. The ad reads, “If the girls with the most beautiful skin in the world wash with noxzema…why shouldn’t you?” This ad is advertising gold in the clever use of the genetic makeup of African-Americans to tell their message. Having grown up in the 50’s and 60’s this is probably one of the reasons my mother never wore anything on her face but Noxzema all her life. She barely had any wrinkles in her face or gray hair for the matter as she aged.  Timeless Black beauty.

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